{"id":2192,"date":"2025-05-27T09:52:10","date_gmt":"2025-05-27T09:52:10","guid":{"rendered":"https:\/\/stannelmarketplace.com\/%d7%9e%d7%99%d7%a8%d7%95%d7%a9%d7%9c%d7%99%d7%9d-%d7%9c%d7%aa%d7%9c-%d7%90%d7%91%d7%99%d7%91-%d7%a1%d7%99%d7%a4%d7%95%d7%a8-%d7%a2%d7%9c-%d7%96%d7%95%d7%92-%d7%a2%d7%99%d7%a8-%d7%95%d7%a9%d7%99\/"},"modified":"2025-12-26T09:14:20","modified_gmt":"2025-12-26T09:14:20","slug":"%d7%9e%d7%99%d7%a8%d7%95%d7%a9%d7%9c%d7%99%d7%9d-%d7%9c%d7%aa%d7%9c-%d7%90%d7%91%d7%99%d7%91-%d7%a1%d7%99%d7%a4%d7%95%d7%a8-%d7%a2%d7%9c-%d7%96%d7%95%d7%92-%d7%a2%d7%99%d7%a8-%d7%95%d7%a9%d7%99","status":"publish","type":"post","link":"https:\/\/stannelmarketplace.com\/en\/%d7%9e%d7%99%d7%a8%d7%95%d7%a9%d7%9c%d7%99%d7%9d-%d7%9c%d7%aa%d7%9c-%d7%90%d7%91%d7%99%d7%91-%d7%a1%d7%99%d7%a4%d7%95%d7%a8-%d7%a2%d7%9c-%d7%96%d7%95%d7%92-%d7%a2%d7%99%d7%a8-%d7%95%d7%a9%d7%99\/","title":{"rendered":"From Jerusalem to Tel Aviv: A Story of a Couple, a City, and a Change in the Skyline"},"content":{"rendered":"

Meet Nitzan Horowitz, a multidisciplinary designer and owner of an office that has been operating for 24 years, dealing with a wide variety of projects from the private and commercial markets.<\/strong><\/span><\/span><\/p>\n

The firm employs architects and interior designers, and 3D work is an integral part of the work process. “We do a significant portion of the planning in 3D,<\/span><\/span><\/p>\n

“And in this way we can examine the proportions between the spaces, the movement patterns within them, and their usability,” notes Nitzan.<\/span><\/span>The studio’s design language is paperless, and is characterized by a limited color scale that is selected for each project, allowing for a clean result with a minimum of colors.<\/span><\/span><\/p>\n

Providing clients with a sense of security throughout the complex process is a significant part of Nitzan’s conduct as a designer and owner of the studio: “We work by cradling the client – this is expressed in the sense of security, in communication with them, and in taking total responsibility for all factors. Ultimately, that’s me. Our service is personal and I am with the clients without exception. There are emotional aspects to the process, and our goal is to support them throughout the project despite the challenges and complexities.”<\/span><\/span><\/p>\n

Welcome to a high-floor apartment in a residential tower, designed for a couple who left a home in the Jerusalem hills for the Tel Aviv view.<\/strong> <\/span><\/span><\/p>\n

The interior division of the apartment, which was purchased as a shell, was defined by the designer as a modern loft, since almost all of the interior division was carried out using carpentry partitions, which allow the spaces to be opened or closed when needed and easily. “The carpentry is the main backbone of the project – wrapping the concrete columns of the building, dividing the space as a substitute for built walls and meticulous details such as Gramoshka doors and passages between the spaces – everything was done in carpentry,” adds Nitzan. Take the kitchen, for example, where two openings were designed that can be closed to separate the cooking area from the hospitality and living space.<\/span><\/span><\/p>\n

The spectacular view was a significant factor in the planning and interior design, as was the desire to create a space that could accommodate changing art.<\/span><\/span><\/p>\n

“The homeowner is a gifted artist, and all the artwork in the apartment is hers,” says the designer.<\/span><\/span>Therefore, a limited range of shades of gray and wood was chosen, which was expressed in various materials and textures such as concrete, stainless steel, and concrete-like porcelain, which were combined with a natural wood finish.<\/span><\/span><\/p>\n

The materials were left in their raw form, without painting or manipulation, to maintain a uniform and continuous appearance.<\/span><\/span>The minimum ceiling lowering for infrastructure needs was covered with concrete by a plasterer, to preserve the appearance of the original concrete.<\/span><\/span><\/p>\n

Mesh curtains with large openings allow you to look out at the view at all times. The work process was complex and required a lot of coordination between all parties, while dealing with logistical challenges due to the apartment’s location in a high-rise building. “The professionals worked hard. There’s a lot of carpentry here, a stainless steel surface that was ordered from abroad, lighting fixtures that were sent for special painting to match the concrete color, and many, many more details.”<\/span><\/span><\/p>\n

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Planning and design: Nitzan Horowitz<\/p>\n

Photo: Oded Smadar<\/p>\n

Editor: Ofri Paz<\/p>\n

\n","protected":false},"excerpt":{"rendered":"

Meet Nitzan Horowitz, a multidisciplinary designer and owner of an office that has been operating for 24 years, dealing with a wide variety of projects from the private and commercial markets. The firm employs architects and interior designers, and 3D work is an integral part of the work process. “We do a significant portion of […]<\/p>\n","protected":false},"author":1,"featured_media":78,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[239],"tags":[],"class_list":["post-2192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stanell-list-residential-design-2"],"acf":[],"yoast_head":"\nFrom Jerusalem to Tel Aviv: A Story of a Couple, a City, and a Change in the Skyline - STANNEL \u2013 A World of Style<\/title>\n<meta name=\"description\" content=\"From Jerusalem to Tel Aviv: A Story of a Couple, a City, and a Change in the Skyline - STANNEL \u2013 A World of Style\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stannelmarketplace.com\/en\/%d7%9e%d7%99%d7%a8%d7%95%d7%a9%d7%9c%d7%99%d7%9d-%d7%9c%d7%aa%d7%9c-%d7%90%d7%91%d7%99%d7%91-%d7%a1%d7%99%d7%a4%d7%95%d7%a8-%d7%a2%d7%9c-%d7%96%d7%95%d7%92-%d7%a2%d7%99%d7%a8-%d7%95%d7%a9%d7%99\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Jerusalem to Tel Aviv: A Story of a Couple, a City, and a Change in the Skyline - 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