{"id":2750,"date":"2026-03-07T17:06:49","date_gmt":"2026-03-07T17:06:49","guid":{"rendered":"https:\/\/stannelmarketplace.com\/?p=2750"},"modified":"2026-03-13T05:59:54","modified_gmt":"2026-03-13T05:59:54","slug":"%d7%94%d7%a0%d7%a9%d7%99%d7%9d-%d7%a9%d7%9e%d7%92%d7%93%d7%99%d7%a8%d7%95%d7%aa-%d7%90%d7%aa-%d7%94%d7%a1%d7%98%d7%a0%d7%93%d7%a8%d7%98-%d7%a4%d7%a8%d7%99%d7%9e%d7%99%d7%95%d7%9d-2026-%d7%91%d7%99","status":"publish","type":"post","link":"https:\/\/stannelmarketplace.com\/en\/%d7%94%d7%a0%d7%a9%d7%99%d7%9d-%d7%a9%d7%9e%d7%92%d7%93%d7%99%d7%a8%d7%95%d7%aa-%d7%90%d7%aa-%d7%94%d7%a1%d7%98%d7%a0%d7%93%d7%a8%d7%98-%d7%a4%d7%a8%d7%99%d7%9e%d7%99%d7%95%d7%9d-2026-%d7%91%d7%99\/","title":{"rendered":"The Women Who Set the Standard | Premium 2026 in Israel"},"content":{"rendered":"

Women’s Day is a great reminder to look not only at the result, but also at those who are leading the way to it.<\/strong>In the design industry in Israel, this is felt at every stage: in the studio, on the ground, in the showrooms, and also behind the scenes, with the women who connect an idea, planning, product, and space, and know how to turn a vision into precise details. In a special production filmed at the Drisco Hotel in Tel Aviv, in collaboration with Pietro Hecht and Notli – Hans Grohe, we met leading architects and designers and asked them what it’s like to work with premium brands in Israel, which items they especially like to incorporate into their home, and why. According to them, choosing premium is first and foremost a choice of quality, of thinking about every little detail, of uncompromising and timeless design that proves itself in appearance and use over the years.<\/span>Ofri Paz | STANNELRachel Dorfberger, who leads the marketing and relations department for architects and interior designers at Notley Hans Groh,<\/b>Describes the relationship with the designer and architect as a long-standing partnership, which has long since gone beyond the definition of \u201cwork\u201d: \u201cI have a long-standing relationship with the architect and designer. We have been walking a common path for almost 20 years. It is not just work at this stage, but a real friendship. I get to work already at the idea and planning stage – they come with the plans and we build all the specifications of the bathroom.<\/span><\/p>\n

“Notley is a family-owned company and the exclusive importer in Israel of several of the world’s leading international brands in the bathroom and kitchen sector, including the brands: Hansgrohe, Axor, Franke, Kaldewei, Viega and others. The company’s products are distributed in approximately 180 stores across the country and are integrated into private and public projects and thousands of the best hotel rooms in Israel, thus constituting a significant part of the world of architecture and local design. In her role, Racheli is responsible for connecting the international design brands that the company represents with leading architects and designers in Israel and promotes professional collaborations and the implementation of advanced design solutions in private, public and hotel projects across the country.”<\/span><\/p>\n

\"\"<\/p>\n

From the right: Liron Blumner, Racheli Dorferger<\/strong><\/p>\n

Liron Blumner, VP of Marketing and Sales of Pietro Hecht<\/b>, a brand that has been operating in the design world for over six decades, adds the broad angle, one that looks at the entire field of planning and design and sees female leadership taking shape in the projects themselves: \u201cThe designers and architects we work with lead a dominant and prominent female force. In every project today, you can see strong and leading women, from private homes to hotels.\u201d Pietro Hecht imports the best international design brands to Israel, including Roche Bobois Paris, Fendi Casa, Bentley, Ralph Lauren Home, Porada, and more. Over the years, the company has become synonymous with the world of luxury furniture and home design, one that combines uncompromising quality, precision in detail, and a timeless design language.<\/span><\/p>\n

“Working with architects in Israel is an extraordinary experience. They come with a sharp vision and impressive professional ability, know exactly what they are looking for, are confident in their decisions, and manage to sensitively combine their design vision with the client’s desires and needs. When they come to the showroom with their clients, a different experience is created: clients are exposed to high-quality furniture, meticulous materials, and precise tailoring that emphasize true quality. This is an opportunity to see design at its best, extraordinary items, and a design language that is not found in many places in Israel.”<\/p>\n

Maidan song<\/strong><\/p>\n

\"\"<\/p>\n

Shir Meydan is behind a leading firm in designing large-scale real estate projects – from neighborhoods and residential towers to hotels, private homes and commercial spaces, with a minimalist-functional language, strategic thinking for branding and design, and a careful combination of international brands. She plans the house as an experience of precision and high standards, one that feels like a luxury hotel: \u201cWhen I design, I want clients to feel like they are in a luxury hotel. I travel a lot in Israel and around the world, and in almost all the hotels I encounter Hans Grohe products. Notley is the brand’s home in Israel, and the service there is exceptional. Only those who work with them truly know what quality and service are.\u201d And later, when she enters the world of furniture, she seeks the same sense of globality and precision: \u201cWhen I enter Pietro Hecht\u2019s showroom, I encounter a world of global design from super brands from all over the world. Each item tells a story of art and precision. I love an elegant and timeless look, and the level of precision in their details.\u201d<\/span><\/p>\n

\"\"<\/p>\n

\"\"Illustrations courtesy of Shir MaydanShirley Dan<\/strong><\/p>\n

\"\"<\/p>\n

Shirley Dan, owner of an architecture and interior design studio in Sharon, specializes in designing luxury homes for families, with the concept that a home should first and foremost be pleasant, enveloping and harmonious, one that balances aesthetics with practicality and everyday comfort. Within this language, premium for her is not a \u201cshow\u201d, but a layer that defines the character through one right item in the space: \u201cPietro Hecht is the most \u2018piece\u2019 for the home. They have all the styles, options, displays and colors to create a home with every character and style.\u201d When it comes to the world of bathing, she seeks the feeling of a spa and the perfect finish: \u201cHans Grohe is love at first sight. For me, there is design, style, quality and service. With their help, I create pampering showers that are truly like a spa. I appreciate their technology, the color and finish options and the variety: classic European, antique or modern – for every shower and its style.\u201d<\/span><\/p>\n

\"\"Photo: Shai Adam\"\"Photo: Shai AdamMoran Tao<\/b><\/p>\n

\"\"<\/p>\n

Moran Tao has been involved in the field for nearly 20 years and specializes in interior design of luxury villas under private construction, massive renovations, contractor apartments and projects in the business and commercial sectors. She believes in a close and prolonged process of support, from the stage of need and dream to the completion of the project down to its smallest details. When Moran talks about premium, she starts where it all happens: on the site. \u201cI get feedback on Hans Grohe faucets from the field, from the professionals. They open the products and see that it is something different, on a different level. In terms of design, their faucets cross boundaries, with special finishes such as leather, copper and mirror, which cannot be seen elsewhere.\u201d When it comes to furniture, she emphasizes the precision that begins with the small details and remains for years: \u201cAt Pietro Hecht, there is thinking about stitching, armrests, buttons, seating and comfort level. Once they put an emphasis on the small details – it answers everything.\u201d<\/span><\/p>\n

\"\"Photo: Public Relations Pietro Hecht\"\"Photo: Elad GonenRachel Ben Avi<\/b><\/p>\n

\"\"<\/p>\n

\u201cI combine architectural thinking, meticulous functional planning and precise design that is customized to the lifestyle, habits and needs of each client,\u201d says Racheli Ben Avi, a designer and planner who specializes in designing luxury homes, contractor apartments and commercial spaces. Smart practicality, timeless aesthetics and uncompromising attention to detail are her leading principles. Hence, each element chosen is not just a technical item, but part of the language that defines the space: \u201cEven one item can boost the entire project. When I go to Pietro Hecht, I know I\u2019m playing it safe. I love the combinations of materials, the finishes and the precision. The connection between the materials always upgrades the final result.\u201d In bathrooms and kitchens, she emphasizes the value of choosing faucets from a luxury brand: \u201cIn the bathroom or kitchen, faucets are part of my design language. It\u2019s the jewel that gives the final touch. When you enter a space and see a premium product like Hans Grohe faucets, you immediately understand their value. It elevates the entire design.\u201d<\/span><\/p>\n

\"\"<\/p>\n

\"\"Illustrations courtesy of Racheli Ben AviNarcis Barzani<\/b><\/p>\n

\"\"<\/p>\n

Narkis Barzani believes that space design does not depend only on beauty, but on a complete and complete world. An approach to beauty, aesthetics and creativity has guided her for as long as she can remember, and today she specializes in planning and designing residential and public spaces that combine originality and atmosphere alongside functionality and comfort. When choosing elements for her projects, she looks for both appearance and experience: \u201cWhen I design houses, appearance and quality are very important to me. When choosing faucets, I want to give my clients a spa experience, because for me a shower is a whole world – it is my kingdom. Hans Grohe\u2019s technology provides exactly this feeling.\u201d And if a shower is an experience, then furniture is art: \u201cI really like houses that are art. The items at Pietro Hecht are timeless. As soon as you combine even one product, which is like a work of art in itself, it makes the entire space. Pietro is like fashion: one beautiful and timeless item is enough, and it works with everything.\u201d<\/span><\/p>\n

\"\"Photo: Elad Gonen\"\"Photo: Public Relations Pietro HechtLittle Lake<\/b><\/p>\n

\"\"<\/p>\n

Little Agam founded her studio in 2008 and specializes in planning and designing luxury residences, hotels, offices and commercial spaces. She begins work on a project with the question: What do we want to experience in a space? Design for her is much more than a collection of items, but a language created for each client. For her, premium is a way of life: one good decision that lasts over time. \u201cI have been choosing Hans Grohe for 15 years. I believe that design is a way of life, and you can\u2019t skip any step along the way. I prefer to invest once rather than replace the faucet every few years. When choosing furniture, I also believe that this is the standard we should strive for. The variety of brands at Pietro Hecht allows me to work on the entire house with products that complement my design language and give customers an experience at home.\u201d<\/span><\/p>\n

\"\"Photo: Public Relations Pietro Hecht\"\"Image courtesy of Little LakeFlavia Garcia<\/b><\/p>\n

\"\"<\/p>\n

Flavia Garcia Ben-Zeev brings a holistic approach, examining both the way the product is built and its appearance: \u201cI start with what is quality on the inside – how the thing is built, how the technology works and where the innovation lies. When I visited the Hans Grohe factory, I realized how much thought is devoted to each detail. They are constantly innovating and creating something that accompanies the customer for years, an item that is bought once and never replaced.\u201d The same concept accompanies her in furniture: \u201cPietro Hecht is home for me. It is not just the name or the brand, but a thought about comfort and all stages of life: which fabric is suitable for a home with children or animals, what is suitable for adults, correct sizes, and also ecological thinking and contemporary design.\u201d She brings this approach from her personal journey, as a graduate of Architecture and Urbanism from the University of Cuiab\u00e1 in Brazil (2005), who opened an office immediately after graduation, and in 2011 moved to Israel – a significant change that over the years has become a professional advantage of flexibility and adaptability.<\/span><\/p>\n

\"\"<\/p>\n

\"\"Photo: Lior TeitlerMarianna Dubnikov<\/b><\/p>\n

\"\"<\/p>\n

Marianna Dubnikov\u2019s studio, which she founded in 2010 with her partner Yevgeny, brings a unique combination of planning and execution and provides clients with a professional envelope throughout the entire project. \u201cThe space in which we live affects us at every moment, so we make sure to create designs that combine beauty, functionality and comfort, with attention to the smallest details. For us, design is not just a look, but an experience, emotion and atmosphere,\u201d they write. Accordingly, Marianna examines every detail in the elements she chooses for her projects: \u201cI look at everything – the materials, the seams and the buttons, and at Pietro Hecht every piece of furniture is a jewel, like a work of art. I feel at home there and appreciate the quality and service they provide.\u201d As an architect and designer, she connects aesthetics with emotion and emphasizes that premium products also contribute to the feeling at home: \u201cPremium provides us with peace and tranquility, that everything works as it should and remains beautiful over time. When I choose Hans Grohe, I choose quality, service and responsibility, and along with this, a design language and atmosphere.\u201d<\/span><\/p>\n

\"\"Photo: Maor Moyal\"\"Photo: Dmitry PistorovTehilla Gur<\/b><\/p>\n

\"\"<\/p>\n

\u201cA home should give us joy and a place to relax. It is a place where our personality is reflected, and the place where we share our lives with the people we love,\u201d says Tehila Gur. With over a decade of experience in interior design and planning, her firm operates in Israel and abroad, in the private and business sectors, and specializes in luxury apartments, private construction, villas and commercial projects, with full support from the vision stage to execution. She translates her approach into a uniform design language, which gains depth and a wink through the small details: \u201cWith the help of the faucets, for example, I can upgrade the entire look of the bathroom. Even if I choose identical tiles for the entire house, a variety of buttons, catches and other details allows me to create interest. Hans Grohe is a long-standing brand that brings innovation, technology and special shades that give me design freedom.\u201d When choosing furniture, she also appreciates the professionalism, certainty, and quality that luxury brands bring: \u201cAt Pietro Hecht, I can create neat packages for my clients with all the alternatives they have. The items are high-quality and will last for many years to come. The design changes and renews, but the clean European line is maintained.\u201d<\/span><\/p>\n

\"\"Photo: Elad Gonen\"\"Photo: PR Pietro Hecht <\/p>\n

Still Photography | Raisa Vervitsky
\nPhotographed in the lounge of the Drisco Hotel
\nArt in the background | Tamar Karavan<\/p>\n","protected":false},"excerpt":{"rendered":"

Women’s Day is a great reminder to look not only at the result, but also at those who are leading the way to it.In the design industry in Israel, this is felt at every stage: in the studio, on the ground, in the showrooms, and also behind the scenes, with the women who connect an […]<\/p>\n","protected":false},"author":3,"featured_media":2829,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[248],"tags":[],"class_list":["post-2750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-new-standard-premium-brands-2026"],"acf":[],"yoast_head":"\nThe Women Who Set the Standard | Premium 2026 in Israel - STANNEL \u2013 A World of Style<\/title>\n<meta name=\"description\" content=\"The Women Who Set the Standard | Premium 2026 in Israel - STANNEL \u2013 A World of Style\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stannelmarketplace.com\/en\/%d7%94%d7%a0%d7%a9%d7%99%d7%9d-%d7%a9%d7%9e%d7%92%d7%93%d7%99%d7%a8%d7%95%d7%aa-%d7%90%d7%aa-%d7%94%d7%a1%d7%98%d7%a0%d7%93%d7%a8%d7%98-%d7%a4%d7%a8%d7%99%d7%9e%d7%99%d7%95%d7%9d-2026-%d7%91%d7%99\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Women Who Set the Standard | Premium 2026 in Israel - 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