Eleanor Alon

VP of Marketing – Defend Technologies Ltd.

A leading premium boutique company for low voltage, audio & video, and smart electricity systems under one roof.

The company is performing an integrationCustom MadePrecisely tailored to the customer’s needs for closed-circuit television systems, burglary prevention systems, access controls, networksWAN&LAN, telecommunications, audio & video, smart electricity, and control and monitoring.  

The family company, founded in 1997, is headed by Yaniv Alon,

Has an extensive background in the fields of security and investigations in Israel and internationally.

The company’s team includes approximately 15 planning, engineering, development and installation experts.

With decades of experience in implementing smart low-voltage solutions

For private homes, luxury towers, boutique hotels and workspaces.

Defend Technologies markets the best products from the world’s leading super brands and ensures a perfect combination of technology.High End

Groundbreaking, with uncompromising quality and breathtaking design.

​The company is committed to providing its customers with:

• SolutionsTurnkey ProjectWise men
• Creativity and dynamism
• Technological innovation
• One Stop Shop
• Deep architectural understanding
• Personal attention and high service awareness
• Ambition and constant pursuit of excellence

Planning and design – Dan and Hila Israelevitz Architects, photography – Oded Smadar

What do you think makes a successful marketing manager unique?

The ability to brand a unique product and introduce it to a relevant market segment, while carefully differentiating the product from the existing product portfolio on the market.

What are your three tips for a winning marketing strategy?

1. Get to know the market in depth – competitors, services, equipment and target audience.

2. Know how to address the relevant market segment.

3. Build a cost-benefit strategy for the customer by understanding the value we bring.

Architecture-Dudu Ben Gigi, Photography-Oded Smadar

What marketing trends will we see in the coming years?

The world is developing and advancing and we must respond accordingly, so I think the world of marketing will rely on artificial intelligence.AI

Which can work at a faster pace, from content creation, data analysis to consumer behavior prediction. 

Global culture is conducted quickly and intensively, so messages should be short and focused, such as:

TikTok, Instagram ReelsContent that conveys a meaningful video message in a short time.

Marketing through network influencers – opinion leaders.In order to remain relevant, you must adhere to these trends and integrate them into digital marketing.

Where do you see yourself in 5 years?

With the same hunger, passion for success, learning, growing, developingin our society and brings it to higher achievements.

I really love what I do, especially since it’s a family-owned company that my husband Yaniv founded with ten fingers.With a level of knowledge,

Professionalism and quality at the highest standards in our field, hence the ambition to stay in the same place and nurture the next generation in the family business.

Tip for a beginning marketing manager:

A successful marketing manager needs to combine creativity, strategy, and data analysis skills.Provide solutions to needs and identify how our brand can fit our target audience

Identify changes, processes and adjust the strategy according to market trends.

To the Defend Technologies website:Low Voltage Systems | Defend Technologies