The basics: The studio was founded in 2011 by Dana Gutman and Rotem Solarchik, interior designers who graduated from HIT, a couple in their private lives and a team in their professional lives. As part of the studio, they deal with the total planning and design of second-hand apartments and private houses, interior design and support for urban renewal projects, design and consulting in commercial spaces such as clinics and offices, and artistic consulting for homes and offices.

“After diving into the needs and character of the clients, we create a narrative for the project and style and create a language adapted for it,” they say, and elaborate on the eclectic style that characterizes them – “We are maximalists, very influenced by the Bauhaus, the city and the fields of design and art, such as graphic design, sculpture, plastic art, typography, industrial design, directing and more. We give expression to this entire world of inspiration in various ways and to different degrees in our projects.” As part of the planning process, they combine the design of furniture, lighting fixtures and art with creation and customization, with an emphasis on combining different materials and diverse technologies with sustainable objects. The principle that guides them is planning and paying attention to the small details in order to provide a response to the functional needs required for each project, alongside the creation of beautiful, refreshing and inspiring spaces.

Welcome to: an apartment in north Tel Aviv that has undergone a transformation due to the children’s growing up and the changing needs and habits of the homeowners.

Music is a significant part of the family’s lives, and accordingly the piano was given a place of honor next to the living room. It was wrapped in wood as a symbolic and acoustic solution, and a gallery was created around it from the family’s existing collection combined with new works. A library was designed in the living room that contains the family’s collection of special objects and includes a designated space for records, CDs, books, an alcohol bar, and special puzzles that they bring from around the world.

Opposite the library is the kitchen, painted in a bold hue that represents the clients’ peppery nature. The use of primary colors characterizes the design duo, with which they play in a variety of ways and doses – “The colors will not be expressed as wall colors for us, but rather in a variety of materials, textures and objects,” they note. Accordingly, the kitchen countertop, the chairs around the dining table and the perforated tin shelves above the island enrich the public space with shades of blue, which blend wonderfully with the reddish hue of the kitchen cabinets. Next to the kitchen, a work and entertainment area was designed, defined by a system of sliding doors inspired by international and Japanese styles. The partitions, which include seven leaves of solid oak and striped glass, can open towards the public space or close when necessary to maintain visual and acoustic privacy.

On the drawing table: Total interior design for a four-story townhouse currently under construction. The building is divided into two apartments, one for the clients and the other for investment. “The challenges are many in a project like this, which includes seven bathrooms, specially designed stairs, and a combination of two residential types.”

Photography: Shiran Carmel – Architectural Photography | Design: Studio 37 for Interior Planning and Design