Helen Sade

VP of Marketing and Architectural Relations, Modulnova, a luxury Italian brand for kitchens, living spaces and bathrooms

What do you think makes a successful marketing manager unique?

The ability to carry an audience and her way of touching the right emotion of the client standing in front of her. In the end, it all depends on the personal relationship.

Planning and design – Lev Gargir Architects, photography – Amit Giron

What are your three tips for a winning marketing strategy?

Boldness, thinking outside the box and service.

What trends will we see in the coming years in the field of marketing?

The strongest trend that will conquer the world of marketing is of course AI. Customers are smart and looking for the next thing, so everything related to technology and progress will be at the forefront. At the same time, customers of premium products will still appreciate a personal approach and a rich shopping experience.

Photos courtesy of Modulnova Kitchens

Tip for a beginning marketing manager:

Be helpful, professional, and have excellent interpersonal skills. Everything else will come by itself.