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Rust Architects – Tel Aviv penthouse in a conservation building

Rust Architects – Tel Aviv penthouse in a conservation building

The basics: The studio was founded by architects Raanan Stern and Shani Tal and specializes in innovative design solutions. Their multidisciplinary experience in planning and designing for residential, office and commercial projects allows them to integrate the knowledge acquired in each project and in each field into other fields as well. “We believe that quality […]

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A project decision-making tip we learned from this renovation

A project decision-making tip we learned from this renovation

When renovating a house or apartment, clients, with the close assistance of the designers who accompany them, are required to make countless decisions, small and large, with each decision also affecting those that follow. For many, this process is complex and very emotional, but there are tools to navigate it well and effectively. One of […]

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Shiri Kedem and Roy Gidley, K and G – WIX Offices

Shiri Kedem and Roy Gidley, K and G – WIX Offices

The Foundations: The firm was founded in 2023 by Shiri Kedem and Roy Gidley, who came together after each specializing in a different field – Roy worked on projects mainly in the area of apartments and luxury homes, while Shiri focused on the commercial sector and mainly in the design of high-tech offices. Working together […]

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Studio Michael Azoulay – Inbal Hotel

Studio Michael Azoulay – Inbal Hotel

The Basics: A long-standing studio that has been operating for over 25 years, led by designer Michael Azoulay. The studio specializes in hotels, commercial spaces, and luxury residences and includes a multidisciplinary team that offers special and diverse solutions using new technologies and addressing trends in the field. Each of their projects has a distinct […]

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Albert Levin Studio – High-tech company offices

Albert Levin Studio – High-tech company offices

The basics: The studio, founded by Albert Levin about a decade ago, has specialized in work environments, offices, and collaborative workspaces in Israel and abroad since day one. Today, the studio has six interior designers and architects, and their working method is based on in-depth research and multidisciplinary observation with the goal of designing spaces […]

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Architect Albert Escola – Cosentino City Showroom

Architect Albert Escola – Cosentino City Showroom

The basics: The firm was founded in 2020 by architect Albert Escola, who studied in Spain and immigrated to Israel about a decade ago. Abroad, he worked on diverse projects, such as the design of the Barça football museum in Barcelona, and in Israel he brought a unique perspective that combines his European origins with […]

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Studio Tali Gotthilf – Longevity Center

Studio Tali Gotthilf – Longevity Center

The basics: Studio Tali Gotthilf is an interior design firm specializing in commercial design – work environments, clinics, public spaces and accommodation units in Israel and abroad. The studio was founded by interior designer Tali Gotthilf three decades ago and has expanded its creative fields over the years. The studio, which has won international design […]

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How do you design a home that combines the style of the Land of Israel and a spiritual outlook on life?

How do you design a home that combines the style of the Land of Israel and a spiritual outlook on life?

An old house on an agricultural estate in a moshav in central Israel was demolished and a new house was built in its place for a couple in their seventies. On the outside, existing olive trees were preserved and the yard was designed according to the existing slope of the lot. On the inside, the […]

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Deborah Mirilshvili – Hollandia

Deborah Mirilshvili – Hollandia

Deborah Mirilashvili Sales Manager, Hollandia Chain – The Center for Sleep Engineering What do you think makes a successful marketing manager unique? A successful marketing manager combines strategic ability to develop and implement long-term plans that are appropriate for the company’s goals and the changing market. She has sharp analytical skills, understands the market, competitors […]

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Liron Blumner – Pietro Hecht

Liron Blumner – Pietro Hecht

Liron Blumner VP of Marketing and Sales Pietro Hecht, which imports the world’s leading collections and trends in the field of luxury furniture and home design. Among the international brands, leading them: Roche Bobois, Ditre Italia, Fendi Casa, Bentley Home, Ralph Lauren, Porada and more What do you think makes a successful marketing manager unique? […]

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Yael Suissa – Elogie

Yael Suissa – Elogie

Yael Suissa Marketing and Architectural Relations Manager, Aluji Company, which develops aluminum systems and solutions for the building envelope What do you think makes a successful marketing manager unique? A successful marketing manager markets the brand through the eyes of the customers and not through her own eyes or those of her managers. As managers, […]

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Hila Rahimi – Aloni

Hila Rahimi – Aloni

Hila Rahimi Architect Relations Manager at Aloni Network, specializing in home design finishing products What do you think makes a successful marketing manager unique? Constant curiosity, mental flexibility and intuition. Planning and design – Coral Avraham, photography – Elad Gonen What are your three tips for a winning marketing strategy? 1. Truly understand your audience. […]

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