In an era where anyone can define themselves as a content creator, the term “lifestyle” has sometimes become empty of meaning.But for Ira Simonov, one of the most prominent and influential lifestyle influencers in Israel, it’s a coherent and clear concept of life. Not aesthetics for aesthetics’ sake, not exposure for exposure’s sake, but a […]

In recent years, the world of wellness has undergone a profound transformation.What began as a concept related to fitness, nutrition, or exotic retreats has become a broad concept that defines an entire lifestyle. Wellness is no longer a one-time action, but a system of daily decisions aimed at improving the quality of life, reducing mental […]

Women’s Day is a great reminder to look not only at the result, but also at those who are leading the way to it.In the design industry in Israel, this is felt at every stage: in the studio, on the ground, in the showrooms, and also behind the scenes, with the women who connect an […]