Farasha Farmhouse Located in Morocco, about a 40-minute drive from Marrakech airport, on an open plain between the Atlas Mountains to the south and the Djibouti mountain range to the north. The new farmhouse was designed by Moroccan architect Idriss Karnachi from Studio Noss Noss, in collaboration with Robert Wright, partner in the complex and co-founder Beni Rugs The new expansion transforms Parasha into an intimate 11-room hospitality complex, with a clear emphasis on design, creation, slow hospitality and a deep connection to the place.
Ofri Paz | STANNEL
The complex, founded by Fred and Rosena Charmoy, operates as a working farm based on a deep connection to the land, nature and the cycles of life around it, alongside a guesthouse that seeks to offer a different experience than that of a classic hotel. Instead of large, anonymous spaces, Farasha is built around a sense of home, community and personal hospitality; one that allows guests to move between complete silence, creative encounters, shared meals, workshops, retreats and intimate events. The choice of the name Farasha, which means butterfly in Arabic, also reflects the central idea of the place: gentle movement, change, renewal and connection to nature.
The new farmhouse is located in the southern part of the complex, in a building that was previously used to accommodate artists and has been converted into seven new suites. Four of them are garden suites, with private terraces and small gardens of olive and palm trees, and three more are rooftop suites facing the mountain view, with private sun terraces and an open view of the pool and the horizon. The extension does not seek to separate itself from the existing architecture, but rather to continue it in a calm and local language, using materials, proportions and details that feel rooted in the environment.
Carnachy’s architectural language is based on simplicity, precision, and attention to the local climate and culture. Instead of ostentatious gestures, the building is characterized by clean lines, earthy walls, arched openings, low masses, and materials that connect with the surrounding desert-agricultural landscape. This is architecture that does not try to dominate the landscape, but rather to create a quiet relationship with it: to shade the light, to frame the mountains, to allow the wind to pass through, and to create a sense of protection without closing off the view outside.
The same approach is evident inside the suites. The interior design is based on layers of Marrakesh handicrafts, textiles, carpets, ceramics, wood, mineral plaster and carefully selected art objects. Almost every object in the place carries a purpose: lamps made from vintage ceramics and combined with jalabiya lampshades, curtains and upholstery made from hand-woven wool, matching towels and blankets, to Nectarome bath products, produced in organic gardens in the mountains. Rather than creating a uniform “hotel” design, Parasha builds the feeling of a living, personal and local collection.
One of the most significant elements of the complex is the collaboration with Beni Rugs. The carpets and textile hangings in the rooms were designed and produced especially for the place, as part of an ongoing relationship with Robert Wright and the brand’s workshop outside of Marrakech. The carpets do not function simply as a decorative item, but as a sensory foundation for the space: they add depth, warmth and texture, connecting the Moroccan weaving tradition with a contemporary, soft and effortless language.
Alongside handicrafts, art is an integral part of the hospitality concept. The works of the Moroccan artistAmine El Gotaibiare displayed throughout the complex, and now new works are being added to them inside the new farmhouse. El Gotaibi, one of the most prominent voices in contemporary Moroccan art, works with local materials, forms, and stories, and manages to create a presence that is both quiet and powerful. His works do not hang in the space as decoration, but become part of the experience: they anchor guests in the place, invite contemplation, and add a cultural dimension to the hotel that expands the boundaries of hospitality.
The garden around the new farmhouse was also designed as a central element of the experience. Marius Boulesteix fromPanpriape GardensA delicate desert-tropical garden was created around the building, incorporating palms and water-efficient vegetation, chosen to develop over time and create privacy between the suites without blocking the mountain views. New paths, lined with argan bark, add a tactile layer to walking through the complex and emphasize the slow transition between inside and outside, between a private room and an open landscape.
The concept of hospitality at the farmhouse goes beyond the design of the rooms. The working farm, the animals, the garden, the meals, the music and the human encounters are an essential part of the experience, alongside a kitchen led by chef Aniss Meski, who combines Moroccan flavors, local ingredients and a contemporary approach. This creates a hospitality model that combines a farm, a gallery, a workshop and a vacation home; one that does not rely on exaggerated luxury, but on precision, materiality, art, landscape and a sense of belonging. The new extension of the farmhouse deepens this vision, allowing Parasha to host larger communities of creators, travelers, designers and culture lovers, without sacrificing the intimacy that makes it unique.
Planning and design |Idriss Karnachi, Studio Noss NossPhotography |Ben Roberts
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Where design meets lifestyle
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Where design meets lifestyle
Where design meets lifestyle
