In Marina di Cantone in Narano, a small fishing village on the Amalfi Coast and about 25 minutes by boat from Positano, the new beach complex of the iconic Le Sirenuse hotel has recently opened. The project, which spans some 3,350 square meters of terraces descending to the sea, was planned and designed by Annarita Aversa of Studio Anonymous Artisan Architects, as an open hospitality space that continues the world of the hotel to the waterfront
Ofri Paz | STANNEL
The new complex,Le Sirenuse Mare, was born as part of the 75th anniversary celebration of the hotel, which opened in 1951 in the summer home of the Sarsala family. Over the years, it has becomeThe SirenuseOne of the most iconic symbols of hospitality on the Amalfi Coast, the new coastal complex doesn’t try to replicate the famous Positano hotel. Instead, it continues its world through a more open, Mediterranean interpretation: less of a formal hotel and more of a full-day space, connecting architecture, art, fashion, food, scenery and the little rituals of vacation.
To understand Le Sirenuse Mare, it is worth going back for a moment to the hotel from which it was born. Over the years, Le Sirenuse has evolved into a 58-room hotel, but has maintained the intimate feel of a private home: bright white rooms, traditional vaulted ceilings, ceramic floors made especially for it, antique furniture, suzani rugs, art objects and vegetation present on the balconies, in the rooms and in the public spaces. This language, built from a combination of local tradition, handwork and personal collection of items, is also the starting point from which the new beach club emerges, a project that took shape over five years with the desire to continue the world of Le Sirenuse in a new place, closer to the sea and rooted in the slow pace of the fishing village.
The architecture of Le Sirenuse Mare draws on the natural topography of the beach. Rather than leveling the area or cutting it off from the rocks and vegetation, the design gradually climbs from the pebbly shore through a series of wide terraces, local stone walls, steps, pergolas and shaded seating areas. Paolo Pejrone’s landscape design continues the same concept, with a Mediterranean grove of pines, olive trees, citrus, rosemary, figs and jasmine, within which paths, seating areas and sculptures are integrated. The material language is based on local building traditions: handmade terracotta, painted ceramic tiles, local stone, chestnut wood, teak, painted steel and bamboo mats that create soft shadows over the seating areas and restaurant.
The lower part of the complex is dedicated to the sea experience itself. Two piers extend from the first level into the water, allowing for easy boat access and a designated swimming area. Further down are sun loungers, umbrellas, five private beach huts, and a small bar. This creates a hospitality concept that favors natural continuity over rigid division: swimming in the morning, resting in the shade, having a drink by the water, a slow transition to lunch, and returning to the sea in the afternoon.
Throughout the entire complex, the details are an integral part of the design identity and the wider world of the brand.Emporio SirenuseThe plate, the pillow, the fabric, the railing and the view are not seen as decorative additions, but as part of one complete system, which connects fashion, craft, hospitality and view. The restaurant in the beach complex, with 180 seats, has incorporated chestnut tree pergolas, traditional bamboo shades, straw chairs, embroidered cushions and special ceramics designed for the place by Viola Parrocchetti, the brand’s creative director.
One of the key elements of the project is the connection between contemporary art and local crafts. On the upper bar terrace stands a monumental clay fountain by Giuseppe Ducrot, approximately 3.5 meters high, which serves as a sculptural anchor for the space. Alongside it, works by international contemporary artists are combined alongside creators and craftsmen from the Amalfi Coast region, some of which stand out and are immediately recognizable, others are almost hidden within the floor, stairs and passages. This choice continues the artistic tradition of Le Sirenuse in Positano, but adapts it to a living outdoor space, where the art does not hang on a wall but participates in the daily movement of the guests.
The Emporio Sirenuse store in the complex is the brand’s first flagship store outside Positano, but it also functions as a design space in its own right. The interior design of the store was led by Anne-Sophie Rosseel of Rosseel Studio, who created a space that combines glass, brass and wood, with transparent shelves, wavy racks and wooden cabinets reminiscent of the interior of a yacht. Alongside them, ceramic items and handmade sculptural elements were incorporated, connecting the space to the material tradition of the Amalfi Coast and blurring the line between display, furniture and art. Beyond the store, Emporio Sirenuse is also responsible for a significant part of the complex’s visual identity: the palm palm motif appears in the fabrics of the beach pavilions, cushions and other details, connecting fashion, textiles, hospitality and interior design.
Architecture and Design Le Sirenuse Mare lAnnarita Aversa, Architetti Artigiani AnonimiPhotography Le Sirenuse Mare lStefan Giftthaler, courtesy of Le SirenusePhotography Le Sirenuse lBrechenmacher & Baumann
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