In the heart of the Lehi area, one of Israel’s renowned design hubs, a complex was recently launched THE PARK DESIGN – A new space for home design and lifestyle, which seeks to offer a more complete visiting experience: less exhausting transition between suppliers, stores and parking searches, and more of a concentrated path of inspiration, selection and planning.
Ofri Paz | STANNEL
Its location, on the banks of the Yarkon Park, is not just a geographical detail. Within a distinct commercial area, characterized by a multitude of showrooms and street shops, THE PARK DESIGN offers a different moment: a meeting between city and nature, between the rhythm of purchasing and planning and a feeling of openness, movement and air. The return to nature does not appear here as a mere green decoration, but as part of the concept of the complex’s experience – a place where the design of the house emerges from the closed space and meets a wide, living and breathing environment.
The complex operates as part of THE PARK business and office complex, located at 1 Halachi Street and covering approximately 100,000 square meters. The complex, owned by Amot and Allied Real Estate and initiated by Shimon Abu Darham and Udi Blum, designed by the architectural firm Yaski Mor Sivan and holds the international green building standard LEED Platinum – A detail that sharpens the connection between advanced urban planning, environmental responsibility and the green presence of the park. From this context, THE PARK DESIGN offers a contemporary interpretation of a design complex: an environment that connects commerce, architecture and the experience of staying, and makes the process of choosing a home part of a broader world of lifestyle, material and inspiration.
As the world of design becomes more deeply embedded in the residential culture in Israel, home design has transformed from a technical process of choices and purchases into a complex, personal and multi-layered journey. The home is no longer perceived as just a functional response, but as a space that expresses lifestyle, identity and daily quality. Based on this understanding, THE PARK DESIGN offers a more centralized and accessible model, bringing together in one place a wide range of design brands, furniture, kitchens, lighting, sleeping solutions, spas, garden furniture and lifestyle items.
Among the brands already operating in the complex are Natucci, Regba, Shaviro, Italsofa, Avivi Kitchens, OKNIN, W8, GLOW, DIVANI CENTER, Sparta Spa, Rossetto, GREEN Garden Furniture, Dr. Gev, NAPO and other brands. For architects and interior designers, this is an effective tool that allows them to manage concentrated purchasing days with clients, compare styles, make precise choices and connect the big details with the small finishes. For the private audience, this is an opportunity to enter the world of design in a more accessible way – whether it is building from scratch, renovating an apartment, replacing a kitchen or refreshing a specific living space.
The architecture of the complex and the concept of movement within it were designed with a visiting experience in mind that does not end with the store itself. Wandering through the place becomes part of the experience: meticulous facades, spacious display spaces, thoughtful lighting, diverse materials and passages that create a continuous connection between inside and outside. In this sense, THE PARK DESIGN seeks to approach a model of international design districts – places where brands, architecture, consumer culture and entertainment experience connect into one language.
This idea was also reinforced by the official launch event of the complex, THE GRAND OPENING, which took place under the concept Design Meets NatureThe concept connected the worlds of design, architecture and lifestyle with the green presence of Yarkon Park, giving the event a conceptual framework that continued the language of the entire complex: meticulous design, but not disconnected; commerce and experience, but within an open, lively and softer environment.
On the occasion of the official opening of the activity, the event hosted over 500 architects, interior designers, real estate professionals and opinion leaders from the design field. Produced by Liat Rahav and RAHAV, the evening transformed the complex into a multi-sensory space of material, color, culinary delights, music and professional content. The concept stores offered dedicated experiences, and at the center of the evening was a transparent studio that hosted interviews and conversations with key figures in the industry. The evening concluded with a performance by Ivri Lider.
The launch campaign for the complex, led by content creators Daniel Amit and Emily Damari, connects home design with a personal, contemporary story. For the two, who are themselves in the midst of home design and wedding planning processes, the connection to the complex offered a natural perspective on choices, inspiration, and building a personal living environment.Beyond brands and the shopping experience, THE PARK DESIGN also seeks to become a home for the professional community. For architects and designers, such a complex can serve not only as a shopping destination, but also as a meeting space: a place to hold meetings with clients, be exposed to new collections, meet colleagues, exchange ideas and build collaborations. In a world where the design process increasingly requires synchronization between professionals, suppliers and clients, a single meeting point that connects everyone can become a real advantage.
Photography | Foltyn Photography
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