In the heart of the Lehi area, associated with showrooms and home design stores, was recently launched THE PARK DESIGN – The design and commercial complex of THE PARK Complex. The complex offers a centralized and convenient space for inspiration, choice and planning, alongside accessibility and a complete visiting experience, and appeals to both the general public and the community of architects and interior designers. The move is intended to position THE PARK DESIGN as a central destination for home design in the Lehi area and Gush Dan, through a combination of a variety of brands, architectural design and a stay experience that connects commerce, design and a green environment.
Ofri Paz | STANNEL
The location of the complex, near Yarkon Park, is not just a geographical detail. Within a commercial area characterized by a multitude of showrooms and street shops, THE PARK DESIGN offers a meeting between city and nature and between the selection and planning process and a sense of openness, movement and air. The green presence here does not serve only as a backdrop, but is integrated into the perception of the experience of the complex and the connection between home design and the wider living environment.
The complex operates as part of THE PARK business and office complex, located at 1 Halachi Street and covering approximately 100,000 square meters. The complex, owned by Amot and Allied Real Estate Designed by the architectural firm Yaski Mor Sivan and holds the international LEED Platinum green building standard.
Within this context, THE PARK DESIGN offers a design environment that connects commerce, architecture and the experience of staying, and makes the process of choosing a home part of a broader world of material, lifestyle and inspiration. Home design is no longer perceived as a purely technical process of choices and purchases, but as a personal and multi-layered process, expressing lifestyle, identity and daily quality. Based on this understanding, the complex brings together in one place a variety of brands from the worlds of design, furniture, kitchens, lighting, bedroom systems, spas, garden furniture and lifestyle.
The connection between design, architecture and a green environment was also expressed at the official launch event of the complex, THE GRAND OPENING, held under the concept Design Meets Nature. The concept accompanied the design of the event and the activities that took place along the boulevard and in the exhibition halls.
Daniel Amit and Emily Damari, content creators and leaders of the launch campaign.
From right: Liad Yosef; Erez Hayat; Nitzan Horvitz; Dorit Sela; Shlomi Levin; Liat Rahav; Daniel Hasson; Shiri Shalom; Ido Shalom; Michael Azoulay.
For architects and interior designers, the complex offers a professional work environment that allows them to centralize the process of selecting materials, furniture, and finishes in one place. The ability to switch between brands, compare styles, materials, and technologies, and examine the project components in real time helps connect the planning vision with the details of the finishes and fittings.
For the private audience, the complex also offers an accessible and centralized design experience, whether it is building a new home, renovating, replacing a kitchen, choosing furniture, or refreshing an existing space. Under one roof, you can be exposed to local and international brands, get to know new collections, and examine solutions tailored to different lifestyles.
Among the brands operating in the complex are: K-LIGHTING ARTS, RUGS&CO, MARLEY ROSSETTO, COUTURE, Italsofa, NATUZZI ITALIA, Hamedia Doors, DROM, OKNIN, GLOW, Divani Center, SHVIRO, SPARTA, NICOLETTI HOME, NAPO, Alf DaFrè, Hästens, AVM, W8, REGBA and Dr. Gev, along with other brands. Together they create a broad and diverse design center, bringing together solutions from different fields under one roof.
According to production data, the event was attended by over 800 architects, interior designers, real estate professionals and opinion leaders from the worlds of design and lifestyle. The event, which was produced and led by Liat Rahav Communications and RAHAV PRODUCTION, combined professional content, music, culinary arts, and activities in the exhibition halls. In the center of the avenue, a transparent studio hosted interviews and conversations with professionals, and the evening was closed by a performance by Ivri Lider.
From right: Matan Fahima; Nadav Yagan, VP of Marketing and Sales, Metropolis; Udi Blum, CEO of Allied Real Estate.
Udi Blum, CEO of Allied Real Estate.
From right: Shimon Abudraham, CEO of Amot; Udi Blum, CEO of Allied Real Estate
From right: Ilanit Aviram, VP of Amot; Boaz Avisar, VP of Allied Real Estate
Among the guests seen at the launch event: Amir Shaltiel, founder and chairman of the Eldar Group; Ronen Kaufman, co-owner of the Kaufman Group; architect Oded Khalaf; Elias Tanos, CEO and owner of the BST Group; and real estate developer Moti Kozhinoff.
Shimon Abudraham, CEO of Amot.
From right: Shimon Abudraham, CEO of Amot; Daniel Amit and Emily Damari, content creators and leaders of the launch campaign; Udi Blum, CEO of Allied Real Estate.
From right: Architect Oshir Asban; Architect Dana Oberson; Liat Rahav, Liat Rahav Communications; Yarden Harel; Daniel Amit; Emily Damari; Danit Greenberg; Nadav Yagan, VP of Marketing and Sales, Metropolis.
The architect Oded Khalaf.
Yarden Harel
From right: Yarden Harel; Daniel Amit; Emily Damari; Danit Greenberg; Liat Rahav.
The launch campaign of the complex, led by the content creators Daniel Amit and Emily Damari, combined home design with a personal and contemporary story. The two, who are themselves in the process of designing a home and planning a wedding, presented a personal perspective on choices, inspiration, and building a shared living environment. The campaign was integrated into a broad media campaign that included television, billboards, digital, public relations, and social media, creating a presence before, during, and after the event.
From right: Amit Ratz; Roni Shani Feldstein, interior designer; Liat Rahav, Liat Rahav Communications; Liran Rahav, RAHAV PRODUCTION.
Liran Rahav, event producer, RAHAV PRODUCTION.
From the right: Liat Rahav, Liat Rahav Communications; Liran Rahav, RAHAV PRODUCTION – leadership, production and public relations for the launch event of THE PARK DESIGN.
According to Liat and Liran Rahav: “The goal was to create an integrated process that would connect the launch event, the campaign, public relations and social networks. Within a short timeframe, a collaboration was built between Amot, Allied Real Estate, the advertising agency, production and the complex’s stores, which created a broad presence before, during and after the event. The event connected the community of architects and designers with the brands and the complex, and generated significant exposure in the media and social networks.”
As part of the pre-event activities, a collaboration was created between THE PARK DESIGN and the flower brand Wildflower TLV. As part of the collaboration, branded self-woven packages were produced, which were sent to the architects and designers’ doorsteps as an invitation to the event. The packages presented the connection to the concept even before the guests arrived at the event and were widely shared on social media.
Erez Hayat, interior designer.
From right: Oshri Gonen, interior designer; Liad Heller, interior designer.
The transparent studio in the center of the avenue.
Another move that took place as part of the event was the establishment of a transparent studio in the center of the avenue, led by architect Yifat Levitt from STANNEL magazine. The studio hosted professional conversations with architects, interior designers and content creators, and aroused interest among professionals and participants in the event.
Among the participants in the studio were architects Dana Oberson, Dorit Sela, Shirley Dan, Hila Israelevich and Ayelet Shevo; architects Oshir Asban and Shlomi Levin; interior designers Daniel Hasson, Erez Hayat, Nitzan Horvitz, Liad Yosef, Nirit Wax, Adi Shamsian, Jenny Chervani and Roni Shani Feldstein; as well as content creators Ira Simonov and Chen Mizrahi, known as “Chen in the Kitchen”.
Daniel Hasson, interior designer, in an interview with STANNEL magazine.
From right: Yifat Levit, architect and host of the transparent studio on behalf of STANNEL magazine; Ayelet Shevo, architect and interior designer; Daniel Hasson, interior designer; Liat Rahav, Liat Rahav Communications.
Hila Israelevitch, architect, in an interview with STANNEL magazine.
Right: Jenny Chervani, interior designer; Ira Simonov, content creator – in an interview with STANNEL magazine.
Shirley Dan, architect and interior designer, in an interview with STANNEL magazine.
From right: Dorit Sela, architect; Nitzan Horvitz, interior designer – in an interview with STANNEL magazine.
From right: Shiri Shalom, interior designer; Ido Shalom, conservation architect.
Liad Yosef, interior designer, in an interview with STANNEL magazine.
From right: Liad Yosef, interior designer; Liat Rahav, Liat Rahav Communications.
From right: Liat Rahav, Liat Rahav Communications; Shlomi Levin, Architect.
Right: Yifat Levit, architect and host of the Transparent Studio for STANNEL Magazine; Liat Rahav, Liat Rahav Communications.
During the evening, guests enjoyed a culinary experience that corresponded with the world of architecture and design and with the concept of the event. Among the dishes served were watermelon gazpacho with yogurt in a martini glass; tuna tartare with ponzu and citrus aioli, blue edible flowers and a chestnut bread cube; and pacos, gouda and basil skewers with fresh black grapes. The dishes were served on square coasters on which inspirational phrases were printed connecting design and nature.
Throughout the complex, natural flower arrangements were placed alongside sculptural elements made of Perspex in the branding language. At the beginning of the avenue, a photo wall was erected, wrapped in wild vegetation and handmade flowers, which served as a prominent art installation and continued the Design Meets Nature concept.
Each guest was sent a QR code to scan, containing the evening’s program and a list of showrooms. In the various stores, guests were treated to displays and activities that combined art, design, photography, culinary delights, and branded cocktails.
Beyond the brands and the shopping experience, THE PARK DESIGN also seeks to serve as an active space for the professional community. For architects and designers, the complex can serve as a place for meetings with clients, getting acquainted with collections and materials, meeting with colleagues and creating collaborations. For the private audience, it offers the opportunity to advance in the process of building, renovating or refreshing the home while being exposed to a variety of solutions and brands in one place.
Photography| Foltyn Photography, Dror Sithakhel, Oz Shechter
THE PARK DESIGN Complex Management | Amot and Allied Real Estate
Event production and management | RAHAV PRODUCTION and Liat Rahav Communications
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We all want a cozy, warm, and welcoming home. But how do you create such a home? How do you combine all the elements well to create a home that is both comfortable and practical, as well as relaxing and caressing? In this home in north Tel Aviv designed by Orly Gonen Steingart of Gonen […]
We invest a lot of time, energy and thought in choosing our living environment, the place where we will settle and build (or renovate) our home. In some cases, we will want to bring the environment into the house, at least conceptually, and create a design language that looks outward and draws inspiration from the […]
Yes, there is no doubt that the tension between adherence to the sources and modern adventures is present in almost every field of creation.Those who succeed in identifying the timeless classics, those that always remain relevant, and weave them into the contemporary themes of modern design (and even postmodernism, which is everything), with wisdom and […]
An old house on an agricultural estate in a moshav in central Israel was demolished and a new house was built in its place for a couple in their seventies. On the outside, existing olive trees were preserved and the yard was designed according to the existing slope of the lot. On the inside, the […]
The house covers an area of 500 square meters and is surrounded by an impressive garden of approximately 400 square meters.The project, designed by Yuma Architects, owned by Netanel and Michal Meir, involved a meticulous and profound process of preserving the existing structure, alongside the integration of modern and new infrastructure and construction, while creating […]
Our magazine team receives a variety of homes. Sometimes we understand the home immediately from the first photo, but sometimes the beauty and wisdom behind the home is revealed gradually. From angle to angle, from picture to picture, we discover the thinking behind the design, the small details, the hidden surprises that make this […]
When designing a home, it’s not just about choosing colors, materials, or furniture pieces.– This is a process that requires forward-looking thinking,Deep thinking about the present and future lifestyle and adapting to changing needs. How do you create a home that will still feel right in a decade or two? How do you maintain a […]
A family of four fell in love with the yard and pool of this home in Hod Hasharon. They approached designer Shir Steigman with the idea of a small upgrade. But after a short tour of the house, Shir realized that a more significant intervention was needed here: “They were thinking of something specific, but […]
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